Sandra Waihuini
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Get Out The Vote Creer Es

BRANDING | LOGO DESIGN | VISUAL DESIGN GUIDELINES

COLLABORATIVE PROJECT FOR SOCIAL GOOD

Just before the elections, a team of designers and I launched a ‘get out the vote’ campaign, Creer Es (a completely non-partisan campaign). Creer Es is Spanish for “to believe is.” We aimed to encourage and empower citizens by talking about beliefs, community, family and how they relate to voting. The goal was to instill a meaningful and emotional experience within the Hispanic population to alter their perception of voting, and change their voting habits through education and empowerment.

TARGET AUDIENCE: Hispanic-Americans in the Northern Virginia region eligible to vote by the November Presidential elections.

WHAT I DID: Branding and Event Planning. 

PROGRAMS USED: InDesign, Illustrator and Photoshop.

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  The Brand   “Creer Es”, or “to believe is” , is positioned within a speech bubble, with space underneath for the target audience to share what they believe. The tagline, “join our conversation,” appears above the wordmark as a call to action, encouraging the audience to participate in the campaign. We use a bilingual approach for our campaign, because of this, our logomark appears in Spanish and our logotype appears in English, reflecting both languages within the brand and expressing the multicultural aspect of our concept. Creer Es is focused on sharing beliefs and getting involved in our communities.

The Brand

“Creer Es”, or “to believe is” , is positioned within a speech bubble, with space underneath for the target audience to share what they believe. The tagline, “join our conversation,” appears above the wordmark as a call to action, encouraging the audience to participate in the campaign. We use a bilingual approach for our campaign, because of this, our logomark appears in Spanish and our logotype appears in English, reflecting both languages within the brand and expressing the multicultural aspect of our concept. Creer Es is focused on sharing beliefs and getting involved in our communities.

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   Creer Es campaign allows people to share what they believe.     It is about conversation and how we can use the one plus one aspect to make people realise that what they believe in is a reason they should vote. 

Creer Es campaign allows people to share what they believe. It is about conversation and how we can use the one plus one aspect to make people realise that what they believe in is a reason they should vote. 

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  Creer Es Events    For our events, we had informal conversations with members of the community by being part of the community events, creating events and talking with event participants.    The goal of the events experience was to be transparent, fun, engaging and for us to interact with people in the community.     The event attendees shared what they believe in as well as the challenges and concerns they have about voting.

Creer Es Events

For our events, we had informal conversations with members of the community by being part of the community events, creating events and talking with event participants.

The goal of the events experience was to be transparent, fun, engaging and for us to interact with people in the community.

The event attendees shared what they believe in as well as the challenges and concerns they have about voting.