Sandra Waihuini
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Get Out The Vote Creer Es

BRANDING | USER RESEARCH | UI DESIGN | EVENT PLANNING

Just before the elections, a group of Corcoran students launched a ‘get out the vote’ campaign, Creer Es. A completely non-partisan and student run campaign, Creer Es is Spanish for “to believe is.” We aim to encourage and empower citizens by talking about beliefs, community, family and how they relate to voting.

Goal: Instill a meaningful and emotional experience within the Hispanic population to alter their perception of voting, and change their voting habits through education and empowerment.

Audience: Hispanic-Americans in the Northern Virginia region eligible to vote by the November Presidential elections.

My Responsibilities: UX research, Branding, Wireframing, Prototyping, Userbility Testing at Creer Es Event, User Interface Design.

Programs Used: Sketch, Illustrator, Photoshop, InVision, Verify, Usability Hub.

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  The Brand   “Creer Es”, or “to believe is” , is positioned within a speech bubble, with space underneath for the target audience to share what they believe. The tagline, “join our conversation,” appears above the wordmark as a call to action, encouraging the audience to participate in the campaign. We use a bilingual approach for our campaign, because of this, our logomark appears in Spanish and our logotype appears in English, reflecting both languages within the brand and expressing the multicultural aspect of our concept. Creer Es is focused on sharing beliefs and getting involved in our communities.

The Brand

“Creer Es”, or “to believe is” , is positioned within a speech bubble, with space underneath for the target audience to share what they believe. The tagline, “join our conversation,” appears above the wordmark as a call to action, encouraging the audience to participate in the campaign. We use a bilingual approach for our campaign, because of this, our logomark appears in Spanish and our logotype appears in English, reflecting both languages within the brand and expressing the multicultural aspect of our concept. Creer Es is focused on sharing beliefs and getting involved in our communities.

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  Creer Es Mobile Application    Creer Es is a fun and fast mobile app that allows people to share what they believe simply by using pictures from their mobile phone and doodling on them. At any point anyone can upload a picture as a beginning of a conversation and start getting responses from their family, friends and the rest of the community.    It is about conversation and how we can use the one plus one aspect to make people realise that what they believe in is a reason they should vote. 

Creer Es Mobile Application

Creer Es is a fun and fast mobile app that allows people to share what they believe simply by using pictures from their mobile phone and doodling on them. At any point anyone can upload a picture as a beginning of a conversation and start getting responses from their family, friends and the rest of the community.

It is about conversation and how we can use the one plus one aspect to make people realise that what they believe in is a reason they should vote. 

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  Creer Es Events    For our events, we had informal conversations with members of the community by being part of the community events, creating events and talking with event participants.    The goal of the events experience was to be transparent, fun, engaging and for us to interact with people in the community.     The event attendees shared what they believe in as well as the challenges and concerns they have about voting.

Creer Es Events

For our events, we had informal conversations with members of the community by being part of the community events, creating events and talking with event participants.

The goal of the events experience was to be transparent, fun, engaging and for us to interact with people in the community.

The event attendees shared what they believe in as well as the challenges and concerns they have about voting.