Sandra Waihuini
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The Female Form In Advertising

RESEARCH & WRITING | RINT DESIGN | 3D SCULPTURE

For my senior thesis at the Corcoran College of Art + Design at The George Washington University, I investigated the use of the female body in advertising. The goal of my thesis project, is to start a conversation about improving and rethinking advertising of products in the United States. The NEXT installation is made up of a publication, a mannequin that could start three thousand conversations about female objectification. The project implored visitors to the Corcoran Gallery to encounter the mannequin and start talking about the objectification of women in advertising and what we can do to change it. 

Process: Research, Writing Research Paper, Publication Design of Research paper, Collaged Mannequin with 3000 advertisements objectifying women.

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  The Mannequin - NEXT Exhibition   The female body and the attributes of sexiness, elegance, and coquettishness have sold everything from cigarettes to sandwiches, washing machines and war bonds. The three dimensionality of the mannequin focuses upon the flow and the user experience people have as they circumvent the piece as they look at the advertisements that have objectified women to attract attention to their products.   

The Mannequin - NEXT Exhibition

The female body and the attributes of sexiness, elegance, and coquettishness have sold everything from cigarettes to sandwiches, washing machines and war bonds. The three dimensionality of the mannequin focuses upon the flow and the user experience people have as they circumvent the piece as they look at the advertisements that have objectified women to attract attention to their products.

 

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 I decoupaged the mannequin with advertisements that demonstrate how women are not only sexualized but broken down into their component parts. The mannequin is headless to emphasize that representing women as sexual objects promotes a stereotype that women have no brains and other qualities other than their physical attributes. The mannequin was displayed with a take away brochure that shed light on these issues and could hopefully continue the conversation beyond the gallery space. 

I decoupaged the mannequin with advertisements that demonstrate how women are not only sexualized but broken down into their component parts. The mannequin is headless to emphasize that representing women as sexual objects promotes a stereotype that women have no brains and other qualities other than their physical attributes. The mannequin was displayed with a take away brochure that shed light on these issues and could hopefully continue the conversation beyond the gallery space.