Sandra Waihuini
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Craigslist Design Challenge

Craigslist for Brokers is a design challenge for creating a real estate broker’s companion application for rental postings on craigslist.

CLIENT: Moment Design Consultancy

WHAT I DID: Research, Wireframing and prototyping the messaging feature that allows brokers to organize, sort responses from multiple listings.

PROGRAMS USED: Sketch, Illustrator and Invision. 

TIME FRAME: 16 Hours

A complete competition analysis revealed that while there are companies out there with apps intended to help real estate brokers and their teams, ultimately many of these are hard to navigate, do not integrate with craigslist, and don’t directly address the new challenges of multi-channel communication with clients that brokers face today.

In order to figure out the core activities for a young, somewhat tech-savvy real estate broker in Manhattan, where high-demand neighborhoods may produce 1,000+ responses per day, I spoke with several brokers and mapped out the entire retail process from acquiring & negotiating details of service and posting an ad to scheduling, final logistics, and follow-up.

 After observing and speaking with several brokers, I also noted that part of their challenge was the multitude of ways that a client could communicate with them - even just keeping track of emails, texts, and automated messages from real estate online posting sites was difficult. Thus, having all communications from one client aggregated and displayed together is more helpful than having to switch between different communication channels.

After observing and speaking with several brokers, I also noted that part of their challenge was the multitude of ways that a client could communicate with them - even just keeping track of emails, texts, and automated messages from real estate online posting sites was difficult. Thus, having all communications from one client aggregated and displayed together is more helpful than having to switch between different communication channels.

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 In order to mockup the proposed application with these core features, I first sketched out general screen flows.

In order to mockup the proposed application with these core features, I first sketched out general screen flows.

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 To deal with the volume of responses that often required automated or similar responses, I incorporated some simple AI to determine when an automated script could be selected for a response, while still giving the broker the ability to customize the message if need be. More importantly, I added a feature that enabled brokers to sort, flag and search their messages. Boiled down, these needs became some of the core features for my the design.

To deal with the volume of responses that often required automated or similar responses, I incorporated some simple AI to determine when an automated script could be selected for a response, while still giving the broker the ability to customize the message if need be. More importantly, I added a feature that enabled brokers to sort, flag and search their messages. Boiled down, these needs became some of the core features for my the design.